Its My Time
Repeated studies, including Sport Ireland’s Irish Sport Monitor, have shown that women over 40, particularly those from disadvantaged communities, are amongst the least likely to be physically active or play sport.
Despite regular exercise having been found to prevent and lessen menopause related symptoms, less than one in three Irish women over 40 believe they are meeting World Health Organisation physical activity guidelines of 30 minutes of exercise five times a week.
Nationally representative research conducted by Sport Ireland highlighted the significant and varied time pressures women in their 40, 50s and 60s experience including work, commuting, childcare, family commitments and managing the household. As a result, 41% don’t have time and almost two thirds are often too tired to exercise.
The campaign, ‘It’s My Time’, hopes to encourage women to prioritise their wellbeing by getting more physically active on their own terms. The campaign will run across digital, video-on-demand, and social and is supported by various sporting National Governing Bodies and the nationwide network of Local Sports Partnerships.
Women interested in increasing their activity levels can log onto https://www.sportireland.ie/itsmytime to access specially commissioned exercise videos covering; fitness, flexibility, strength and balance, an educational series covering; muscle health, bone health, cardiovascular health, sleep health, mental health, well-being and nutrition as well as easy to follow and convenient healthy recipes.